Embracing Shift in Marketing Strategies 2023

Fortune favours the prepared!

Join us for this session to get the insights and information of where the consumers and market are looking for solutions and hear the speakers share about best practices that have seen business achieving great results through the right marketing strategy and tactics that businesses can employ in the coming months

Date: 20th December 2022

Time: 2.30pm - 5.00pm

Venue: Mercedes-Benz Autohaus Kuala Lumpur by Hap Seng Star, Jalan P Ramlee, Kuala Lumpur (https://goo.gl/maps/YixG5CheBmaNqe7P7)

Limited seats only. Register now to secure your seats before they run out.

1.30 pm: Registration

2.30 pm: Session commence and welcome address.

2.40 pm: Part 1 | The Malaysian Media & Marketing Landscape in 2023 by Roche Chew, Business Development Director of Omnia Academy Media Prima.

• With the on going and rising reliance on digital strategy, is offline media still relevant in 2023's marketing mix?
• What are the major shifts and trends to watch for businesses across multiple industries?
• How can smaller brands leverage on any opportunity in 2023's trend to compete with bigger brands?

3.05 pm: Part 2| Brands' Strategies to Adapt with Web 3.0 / Metaverse by Jemma Lim, Chief Marketing Officer of Consortium 21.

• Why should brands prepare their strategies to accommodate Web 3.0 / Metaverse in 2023?
• What can we expect from the development of Web 3.0 / Metaverse?
• What are some of the success stories of businesses adopting Web 3.0 / Metaverse in their marketing strategy mix?

3.30 pm: Part 3 | 5 Common Mistakes Made By Brands In Their Digital Marketing Campaigns by Richard Moh, Head of Performance Marketing of Adstrux

3.55 pm: Panel Discussion: Factors To Consider When Designing Marketing for Success in 2023

4.25 pm: Special Session: Pushing the Marketing Headstart Button for 2023 by Melvin Chan, CEO of Adstrux

4.40 pm: Networking & Refreshments

Mr. Roche Chew

Business Development Director, Omnia Academy Media Prima

LinkedIn Profile: https://www.linkedin.com/in/roche-chew-832a778b/

Ms. Jemma Lim

Chief Marketing Officer, Consortium 21

LinkedIn Profile: https://www.linkedin.com/in/jemmalim/

Mr. Richard Moh

Head of Performance Marketing, Adstrux

LindkedIn Profile: https://www.linkedin.com/in/richardmoh/

Host or Publisher AdStrux Asia Sdn Bhd